Breaking into commercial advertising can be tough: learn what creative commissioners are looking for, and how to stand out from the crowd.

Breaking into the commercial advertising sector can sometimes feel like battling up a mountain. In the dark. While wearing an inflatable dinosaur suit. In short: hard, slow-going and with the summit out of reach.

In this webinar former ad-agency Art Buyer and commercial Producer, Emma Alexander, gives an insider's view on what creative commissioners are looking for, and how to get visibility in this crowded market.

Focusing on self-evaluation and positioning; targeted identification of clients and how to make first contact with impact, this session breaks the process down into a concise five-step guide, removing the overwhelm and giving you the confidence to move your business forwards.

The Colour Balance

The Colour Balance is a movement created to grow inclusion of Black and POC talent in photography. Launched in 2017, their mission is to make photography sets as inclusive behind the lens as in front of it. See more of their work and events here.

Your host

Emma Alexander is a commercial photography expert and creative mentor. She is the founder of Mother Bran, a commercial production company that supports independent creatives through production logistics, mentoring and accountability.

Emma has been bringing creative ideas to life for over 17 years, commissioning and producing creative campaigns for household names like Google, Diageo and Chivas Regal as well as emerging startups. She has worked across the globe and shot most of the things people generally advise against, including animals, children and A-list celebrities! Named as one of Pitch magazine's 100 Super-people in the creative industry for 2021, Emma has hosted workshops for General Assembly, Courier Live and Allbright Academy.