Pricing workshop
ART
LIVE AND 1:1 WITH AN INDUSTRY EXPERT
Workshop £225 (Wisern Plus inc.)
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Invest in your art career
Update your pricing for 2024 with up-to-date benchmarking from our experts:
✔ Deep dive Q&A
✔ 60min live 1:1: session
✔ Strategy with action plan
✔ Live follow-up 30min follow up with Q&A
Wisern Plus features included:
✔ Written transcription and notes
✔ Video recording of session for play back
✔ Audio recording of session for listen back
Update your pricing for 2024 with up-to-date benchmarking from our experts.
Putting a value on your work can feel disorienting. So often it rouses polar-opposite emotions, all driven by fear - from pricing yourself too high to worries of leaving money on the table.
But not all jobs are the same, and neither should your rates.
Personalised, live and 1:1
Topics covered
Understanding your cost base
• Fixed vs variable costs
• Financial forecasting
Pricing strategies
• Day rate vs project fee vs retainers
• Creating a rate card for small, medium and large jobs
• Creating core packages for pricing ease
• Upselling and add-ons
Market research and positioning
• Analysing competitors
• Defining target clients
• Perceived value: building a brand that justifies higher prices
Negotiation, usage and contracts
• Usage: when and how to charge usage
• Relicensing creative work
• Don’t drop your fees, change the scope: negotiation advice
• Contracts and terms: the importance of T&Cs, defining deliverables and ring fencing your time.
Discovery call: Free | Sessions: from £150