Pricing workshop
CREATIVE
LIVE AND 1:1 WITH AN INDUSTRY EXPERT
Workshop £225 (Wisern Plus inc.)
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Invest in your photography career
Update your pricing for 2024 with up-to-date benchmarking from our experts:
✔ Deep dive Q&A
✔ 60min live 1:1: session
✔ Strategy with action plan
✔ 30min live 1:1 follow up session
Wisern Plus features included:
✔ Written transcription and notes
✔ Video recording of session for play back
✔ Audio recording of session for listen back
Worried you’re leaving money on the table - review your rates with an expert
Putting a value on your work is hard. Really hard. Without knowing what others are charging it’s easy to fall into the trap of quoting from a place of fear rather than confidence.
Get yourself 2024-ready, and review your rates with up-to-date benchmarking from our experts.
Personal • live • 1:1
Topics covered
Understanding your cost base
• Fixed vs variable costs
• Financial forecasting
Pricing strategies
• Day rate vs project fee vs retainers
• Creating a rate card for small, medium and large jobs
• Creating core packages for pricing ease
• Upselling and add-ons
Market research and positioning
• Analysing competitors
• Defining target clients
• Perceived value: building a brand that justifies higher prices
Negotiation, usage and contracts
• Usage: when and how to charge usage
• Relicensing creative work
• Don’t drop your fees, change the scope: advice on negotiating
• Contracts and terms: the importance of T&Cs, defining deliverables and ring-fencing your time.
Discovery call: Free | 60min sessions: from £150 | Workshops: from £225