Pricing workshop
PHOTOGRAPHY
LIVE AND 1:1 WITH AN INDUSTRY EXPERT
Update your pricing for 2024 with up-to-date benchmarking from our experts.
Putting a value on your work can feel disorienting. So often it rouses polar-opposite emotions, all driven by fear - from pricing yourself too high to worries of leaving money on the table.
But not all jobs are the same, and neither should your rates.
Invest in your photography career
Update your pricing for 2024 with up-to-date benchmarking from our experts:
✔ Deep dive Q&A
✔ 60min live 1:1: session
✔ Strategy with action plan
✔ Live follow-up 30min follow up with Q&A
Wisern Plus features included:
✔ Written transcription and notes
✔ Video recording of session for play back
✔ Audio recording of session for listen back
Personalised, live and 1:1
Book with our pricing expert
Topics covered
Understanding costing
a. Breakdown of Fixed Costs: - Equipment (cameras, lenses, lighting) - Studio space - Insurance - Software and editing tools - Marketing and advertising
b. Variable Costs: - Travel expenses - Assistant fees - Stylist fees (if applicable) - Printing and packaging
c. Calculating Hourly Rates: - Consideration of working hours - Determining desired annual income - Factoring in business-related expenses
Market research and positioning
a. Analysing Competitors: - Researching local competitors - Identifying strengths and weaknesses in their pricing models
b. Target Clientele: - Defining ideal clients - Understanding their budget considerations
c. Perceived Value: - Discussing the importance of perceived value in pricing - Building a brand that justifies higher prices
Packages and services
a. Types of Services Offered: - Commercial photography niches - Specializations and expertise
b. Package Structuring: - Creating basic packages - Offering customizable options
c. Upselling and Add-ons: - Identifying opportunities for upselling - Adding value through additional services
Negotiation, usage and contracts
a. Effective Communication: - Discussing the art of negotiation - Handling client objections
b. Contracts and Terms: - Importance of contracts in setting expectations - Defining deliverables and timelines
Discovery call: Free | Sessions: from £150