Pitching workshop
CREATIVE
LIVE AND 1:1 WITH AN INDUSTRY EXPERT
Workshop £225 (Wisern Plus inc.)———————
Invest in your photography career
Update your pricing for 2024 with up-to-date benchmarking from our experts:
✔ Deep dive Q&A
✔ 60min live 1:1: session
✔ Strategy with action plan
✔ Live follow-up 30min follow up with Q&A
Wisern Plus features included:
✔ Written transcription and notes
✔ Video recording of session for play back
✔ Audio recording of session for listen back
Update your pricing for 2024 with up-to-date benchmarking from our experts.
Putting a value on your work can feel disorienting. So often it rouses polar-opposite emotions, all driven by fear - from pricing yourself too high to worries of leaving money on the table.
But not all jobs are the same, and neither should your rates.
Personalised, live and 1:1
Topics covered
Understanding costing
a. Breakdown of Fixed Costs: - Equipment (cameras, lenses, lighting) - Studio space - Insurance - Software and editing tools - Marketing and advertising
b. Variable Costs: - Travel expenses - Assistant fees - Stylist fees (if applicable) - Printing and packaging
c. Calculating Hourly Rates: - Consideration of working hours - Determining desired annual income - Factoring in business-related expenses
Market research and positioning
a. Analysing Competitors: - Researching local competitors - Identifying strengths and weaknesses in their pricing models
b. Target Clientele: - Defining ideal clients - Understanding their budget considerations
c. Perceived Value: - Discussing the importance of perceived value in pricing - Building a brand that justifies higher prices
Packages and services
a. Types of Services Offered: - Commercial photography niches - Specializations and expertise
b. Package Structuring: - Creating basic packages - Offering customizable options
c. Upselling and Add-ons: - Identifying opportunities for upselling - Adding value through additional services
Negotiation, usage and contracts
a. Effective Communication: - Discussing the art of negotiation - Handling client objections
b. Contracts and Terms: - Importance of contracts in setting expectations - Defining deliverables and timelines
Discovery call: Free | Sessions: from £150