PITCHING MICRO-COURSE OVERVIEW

Start it and finish it with a killer shot. It’s pretty obvious, but your pitch should be like a story.

How to craft a pitch email that wins creative work

Crafting a pitch email that wins creative work can be a challenging task. Here are some tips to help you create a compelling and effective pitch email:

1. Do your research: Before sending a pitch email, do your research on the company or client you are contacting. Get a good understanding of their brand, values, and previous projects. This will help you tailor your pitch to their specific needs and demonstrate that you have done your homework.

2. Keep it brief: Keep your pitch email concise and to the point. Busy clients may not have the time or attention span to read lengthy emails, so make sure your message is clear and easily digestible.

3. Highlight your unique value proposition: Demonstrate what makes you stand out from other creatives. Highlight your unique skills, experiences, and successes that are relevant to the project or client you are pitching to.

4. Showcase your work: Include links or attachments to your portfolio or past projects that demonstrate your skills and abilities. Make sure the work you showcase is relevant to the client or project you are pitching for.

5. Show enthusiasm: Show your excitement and passion for the project or client you are pitching to. Let them know why you are interested in working with them and how you can help them achieve their goals.

6. Follow up: Don't be afraid to follow up on your pitch email if you don't hear back. A gentle reminder can help keep your pitch top of mind and demonstrate your commitment to the project.

Remember, crafting a pitch email is just the first step. Make sure to continue to communicate clearly, efficiently, and professionally throughout the entire process to build a strong working relationship with your client.