Jane Evans
Creative director and activist expert
Sessions: from £150
Unleashing the power of midlife women.
Areas of expertise
Navigating your career past 45
Starting up and starting over - second careers
How to build a movement
Who this is for
Women 40+
Women looking to reposition their careers, reskill or upskill. Strategies for success.
Changemakers
Anyone looking to stoke the fire, stand up and be seen. Cut through the noise and be heard.
Brands Jane has worked with:
Meet your expert
Jane Evans
Jane Evans started her advertising career in 1982, she was the first female creative to work at London hotshop Leagas Delaney. In her early career she worked on Philips. Tetley beer and a young start up in the tech space. She launched Microsoft Word version 1 in the UK in 1983. A few years into her career she was headhunted out to Australia where she had a stellar career, winning a huge amount of awards and ending up a regional creative director for J Walter ompson.
Then she took a giant Leap and opened her own agency - Giant Leap. Her first client was a small brewery who believed in the craft beer brand she created. James Squire beer is now the biggest craft beer brand in Australia. Jane had many other clients like Maserati, Revlon and the Guide Dogs and in 2001 her small independent agency was the 19th most awarded in the South Pacific region.
Then she became a single mum and scaled back her business to allow her to do both jobs well. For the next ten years she specialised in creating 18 separate craft beer brands.
But Jane doesn’t actually like beer and got bored.
She moved her family back to the UK and took some time off to study storytelling for the screen at the National Film and Television School and BAFTA.
Then a figure came out that only 3% of the world’s creative directors were women, Jane was the most ridiculously overqualified woman for the role and stuck her hand up very loudly. She was completely and utterly ignored.
So she started the Uninvisibility movement to change the societal narrative that renders midlife women invisible. Her book co-authored by Carol Russell entitled Invisible to Invaluable. Unleashing the power of midlife women, envisions a world where midlife women are valued and employed. Jane is a great believer that words are useless without action and has recently launched Visible Start, an initiative in partnership with the Brixton Finishing School and WPP where midlife women are trained in digital marketing with real jobs and career opportunities at the end. We have just completed our pilot programme and are on target to get 32 midlife women employed.
Jane is an accomplished speaker and media commentator having appeared on BBC World news and Sky News with keynotes at Zee Melt India, She Says and the 3% conference with podcast appearances ranging from Creative Rebels to is Way Up.
FAQs
How do we meet?
All sessions are held over video call, a link will be sent to you upon booking.
What do I need to bring?
A clear question or outcome for the session, and an understanding of how this will move you or your business forward. An hour can go surprisingly fast, so make sure you get the most from it. You’ll also need a pen and paper for furious note-taking, and good strong wifi, as you won’t want to miss any nuggets of gold.
How can I be sure I will get what I need?
All our mentors are trained by a certified coach, but our tips for mentees will help make sure you get the most out of your session. Remember, a mentor is not a fixer-of-all-things, the hard work comes from you. Mentors do not provide the answers, they provide a space in which to work through the questions.
How long are sessions?
All sessions are booked for 60 minutes from the agreed start time. Arriving late will impact the amount of time you get to spend with your mentor.
How much is it?
Sessions are individually-priced, but start at £150 for one hour.
That session was amazing, can I see my mentor again?
Of course! You can book in as often as you like, and we hope that you will continue to gain value from your mentor. Longer-running programmes will be launching soon, you can pre-register your interest here.
Discovery call: Free | Sessions: from £150