Portfolio
Create a killer portfolio to open doors and win work.
‘Lead with your authentic self’ - Lu Bowan
Showcase your skills, experience, and achievements
Creating a killer portfolio is a great way to showcase your skills, experience, and achievements and win new clients. Here are some tips on how to create a killer portfolio:
Start with a clear objective: Before you start building your portfolio, define your objective. What kind of clients do you want to attract, and what kind of work do you want to showcase? Understanding your goals will help you tailor your portfolio to your target audience.
Choose your best work: Select your best work to showcase in your portfolio. Choose projects that demonstrate your skills and expertise and that are relevant to your target audience.
Include a mix of projects: Your portfolio should include a mix of projects that demonstrate your range and versatility. This can include different types of work, such as print, digital, or video, and different industries or niches.
Provide context: For each project in your portfolio, provide context on the challenge, solution, and outcome. Explain the problem you were trying to solve, the approach you took, and the results you achieved.
Highlight your unique value proposition: Use your portfolio to showcase your unique value proposition. What sets you apart from other professionals in your field? What makes you the best choice for your target audience?
Use high-quality visuals: Your portfolio should be visually appealing and easy to navigate. Use high-quality visuals, such as images, videos, or animations, to showcase your work.
Keep it concise and focused: Your portfolio should be concise and focused, highlighting your best work and key achievements. Avoid including too much information or irrelevant projects.
Include testimonials: Including testimonials from satisfied clients can be a powerful way to showcase your skills and build credibility.
By following these tips, you can create a killer portfolio that showcases your skills and experience and helps you win new clients.
Key questions to ask yourself before editing your portfolio.
Key questions to ask yourself before editing a portfolio.
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The first two questions to ask when approaching an edit.
The purpose of a website and Instagram.
Combining personal life and commissions on Instagram.
How a portfolio should flow with a clear identity.
Strong off the ship with purpose.
Niche and distinctiveness are key to success.
How a portfolio should flow.
Flow is about giving space for people to take in imagery.
The power of personal work and passion.
Personal work is a no-brainer, it should be the dominant aspect of the folio.
How personal work is different from commercial work.
Creating a body of work.
How many pages in a printed portfolio.
Tips for editing a PDF.
Opening and ending with your strongest work.
Opening and closing strong, ebb and flow.
How to keep the height throughout.
The importance of having a printed book.
Why every photographer should have a printed book
The pros and cons of ibooks.
The three landscape is standard in the commercial world.
Recommendations for printers.
Advice to other agents.
Risk taking is what propelled him forward.
How important are reels on instagram?
The importance of reels on instagram.
What a photographer should have in mind when editing.
How to create a portfolio for the first creative job.
Key tips for graduates when creating their first portfolio.
Watch Lu Bowan give her key insights on editing a killer portfolio.
Choose your folio expert
Craft a portfolio that speaks directly to your target clients
